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Diagram showing amygdala location in the medial temporal lobe
Amygdala: “Fear studies since 1939” — the story behind the design
Why is the amygdala called the brain’s “fear center”? A short history from 1930s lesion studies to modern neuroscience — and why we turned it into a T-shirt. Read more...
The Story Behind Braincloth – Wear What You Know
We started Braincloth with one idea: why not wear knowledge? Inspired by neuroscience, our designs turn ideas into fabric. Read more...