Amygdala: “Fear studies since 1939” — the story behind the design

Diagram showing amygdala location in the medial temporal lobe

You’ve seen the phrase: “Fear studies since 1939” printed under a stylized brain — a half-serious, half-tongue-in-cheek badge of scientific lore. That date points to an era when lesion experiments and anatomy labs first put the amygdala into the public conversation about fear. The result? A label — “the fear center” — that stuck for decades. But as with many short labels, the reality is both more interesting and messier.


A quick timeline

  • 1822 — Name appears
    The structure we now call the amygdala was named in the 19th century, but it wasn’t until the 20th century that it became central in emotion research.

  • 1937–1939 — Papez and lesion studies
    James Papez proposed a neural circuit for emotion in 1937, and around the same era researchers doing temporal-lobe lesion work (notably Klüver & Bucy in the late 1930s) observed dramatic behavioral changes in monkeys — including diminished fear responses — which drew attention to the temporal lobe and amygdala’s role in emotion.

  • Mid–late 20th century — amygdala = fear
    Through animal models and later human studies, the amygdala became strongly associated with fear conditioning and emotional memory.


What the amygdala actually does

Modern neuroscience treats the amygdala as a hub that processes emotional salience — it flags things that matter (threat, reward, surprise), modulates memory consolidation for emotional events, and coordinates physiological fear responses. That’s more nuanced than a single-word label, but the “fear” tag survives because fear conditioning experiments made the amygdala famous.


Why “Fear studies since 1939” made a good shirt

  • It’s concise and provocative. People read it, squint, and then want to know the story — perfect for a social post that sends curious people to the blog or store.

  • It’s an in-joke for anyone who knows brain history (or who likes science shirts with a bite).

  • The slightly vintage year grounds the design in history and invites conversation — which is exactly the response you want on social media.

 

👉 Check Amygdala t-shirt here